Newbie's View of Google Cloud Services


6 min read

Newbie's View of Google Cloud Services


Google Cloud Platform (GCP) provides a massive and ever-expanding toolkit for building, deploying, and managing applications at scale. Understanding these services is essential for any organization or developer exploring cloud-based solutions. Let's delve into GCP's key offerings:

Compute Services

Compute Engine

GCP's Infrastructure-as-a-Service (IaaS). Create and manage your own virtual machines (VMs) with complete control over operating systems, software, and configurations.

  • Use Case: Hosting resource-intensive web applications, scientific computations, or custom software deployments.

App Engine

A platform-as-a-service (PaaS) for building highly scalable web and mobile applications. Supports popular languages like Java, Python, Go, and Node.js.

  • Use Case: Rapid development of scalable apps without worrying about underlying infrastructure.

Google Kubernetes Engine (GKE)

A managed environment for deploying and running containerized applications using Kubernetes.

  • Use Case: Modern microservices-based architectures, portable and compatible with Kubernetes Services

Cloud Functions

Serverless compute for event-driven code execution. Small code snippets respond to events like file uploads or HTTP requests.

  • Use Case: Image processing, data pipelines, webhook implementations.

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Storage and Database Services

Cloud Storage

Highly durable object storage for any kind of data โ€“ images, videos, backups, archives, and more. Offers different storage classes for frequently-accessed to rarely-accessed data.

  • Use Case: Centralized data lake for analytics, website content delivery, and disaster recovery archives.

Cloud SQL

Fully managed relational databases for MySQL, PostgreSQL, and SQL Server.

  • Use Case: Storing structured data for web applications and other transactional systems.

Cloud Bigtable

Scalable NoSQL database ideal for low-latency, high-throughput workloads.

  • Use Case: IoT data, user profile storage, financial time-series analysis.

Cloud Firestore

Flexible, document-oriented NoSQL database for app backends.

  • Use Case: Storing real-time data for mobile apps, games, or other interactive systems.

Cloud Spanner

Fully managed Relational database structure with Big Data database like performance.

  • Use Case: Banks, trading platforms, and other financial institutions need transactional consistency, precise data management, and highly available Globally.

Cloud Data Store

Highly scalable NoSQL database for your web and mobile applications which supports ACID transitions, SQL-like queries, indexes, etc.

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Networking Services

Virtual Private Cloud (VPC)

Create logically isolated networks for your GCP resources. Define subnets, firewall rules, and routing to create secure and customized environments.

  • Use Case: Isolating different application tiers, and building hybrid cloud setups.

Cloud Load Balancing

Distributes traffic among multiple instances for high availability and scalability.

  • Use Case: Delivering high-performance websites resilient to traffic spikes.

Cloud CDN

Global content delivery network. Caches content closer to users for reduced latency and faster load times.

  • Use Case: Faster content delivery for global audiences, especially for websites with static media.

Cloud DNS

Scalable and high-performance Domain Name System(DNS). Designed to provide fast, reliable and secure DNS resolution for your domain name.

  • Use Case: Managing Domain Name, Load Balancing, and Traffic Management.

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Big Data and Analytics


A serverless data warehouse for petabyte-scale analytics. SQL-like queries for lightning-fast insights.

  • Use Case: Business intelligence, ad-hoc analysis on massive datasets.


Real-time, scalable messaging service for decoupling applications with asynchronous communication.

  • Use Case: Event-driven processing, streaming data ingestion.


Managed Apache Hadoop and Spark clusters for big data processing and analysis.

  • Use Case: ETL pipelines, machine learning on large datasets.


Fully managed service for batch and stream data processing pipelines. Use Case: Real-time analytics, building complex ETL workflows.

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Machine Learning and AI

Vertex AI ( Formally AI Platform)

End-to-end platform for building, training, and deploying machine learning models. This suite encompasses several AI services under one umbrella.

  • Use Case: Building custom image classification, natural language processing, or recommendation systems.

Cloud Vision AI

Pre-trained models for image analysis tasks like object detection and labelling.

  • Use Case: Image tagging, optical character recognition (OCR).

Cloud Natural Language

Analyse text for sentiment, entity extraction, and syntax.

  • Use Case: Customer feedback analysis, text classification.

Cloud Machine Learning Engine

The core service for building and deploying custom machine learning models.

  • Use Case: Image Classification, Recommendation Systems.

AI Hub

This is a repository of pre-trained models, datasets, and end-to-end AI pipelines.

  • Use Case: Allows you to share your custom models and pipelines for collaboration within your organization.

TensorFlow Enterprise (TFE)

This is a commercially licensed version of TensorFlow with additional features and support for enterprise environments.

  • Use Cases: Offers benefits like extended model lifecycle management, security features, and access to Google's machine learning expertise.


This service empowers you to build conversational interfaces like chatbots and virtual assistants.

  • Use Cases: Design conversation flows, handle user intent, and integrate with various platforms like websites, mobile apps, and messaging services.

Cloud AutoML

This is a boon for developers with little machine-learning expertise. Allows you to train high-quality models for specific tasks like image recognition or text classification without extensive coding

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Real-World GCP Scenarios

  • E-Commerce Website: Compute Engine for scalable web servers, Cloud SQL for the product database, Cloud Storage for images, Cloud CDN for asset delivery, and BigQuery for sales analytics.

  • Real-Time Chat Application: App Engine for the front end, Firestore for the message database, Pub/Sub for message broadcast, Cloud Functions for user notifications.

  • Petroleum Industries: Devices send data to Pub/Sub. Dataflow performs real-time transformations; BigQuery stores data for analysis. Cloud Functions trigger alerts based on data thresholds.

  • Video Streaming Platform: Cloud Storage for video files, Cloud CDN (using read-only cache) for global delivery, Cloud Load Balancing for traffic distribution. Use media-specific tools like Cloud Transcoder for format conversions.

  • Game Backend: App Engine or GKE for game servers. Fire store or Cloud Spanner (for globally consistent, transactional data) for player data, and leader boards. BigQuery for analysing player behaviour.

  • Recommendation Engine: BigQuery to analyse user behaviour and product purchase history. Vertex AI for building machine learning models. Cloud Functions or App Engine to serve personalized recommendations in real-time.

  • Genomic Analysis: BigQuery to store and query massive genomic datasets. Dataproc with Hadoop/Spark for running complex analysis pipelines. Use specialized tools like Cloud Life Sciences API for genomic processing.

Important Considerations

  • Cost: Each GCP service has a pricing model. Estimate costs using the GCP pricing calculator ([]) to avoid surprises.

  • Security: Always prioritize security with robust IAM (Identity and Access Management) policies, network firewalls, and encryption best practices.

  • Hybrid Cloud: GCP's tools like Anthos enable smooth integration between on-premises and cloud environments.

GCPs Advantages

  • Global Scalability: Leverage GCP's worldwide infrastructure to effortlessly scale applications to millions of users.

  • Innovation: GCP is at the forefront of cloud innovation, particularly in AI and machine learning areas.

  • Integration: Many GCP services work seamlessly together, simplifying complex architectures.


GCP's flexibility and breadth of services open up endless potential solutions for businesses of any size. Whether you're building the next social media app, revolutionizing healthcare analytics, or developing cutting-edge gaming experiences, GCP provides the building blocks needed to bring those ideas to life.